Friday, August 19, 2011

Greta Constantine's PRIMER Collection 02 Launch

Last night the boys of Greta Constantine and the fashionable masses gathered for a chic backyard launch party of PRIMER Collection 02, a follow up to the line of basics they debuted just three months ago. With this second iteration, the design duo opted for right-on-trend color, moving away from the mélange grey and black tones of Collection 01.  Chic jewel tones like royal blue, emerald, persimmon and amber bridge perfectly from summer into fall.

Kirk Pickersgill & Stephen Wong of Greta Constantine
"Greta Constantine PRIMER is its own entity. 
It's neither Greta light nor a diffusion label."
The PRIMER silhouettes are voluminous and fluid, constructed almost exclusively in cotton jersey and silks. All of the pieces are wearable on women of all ages, shapes and sizes - as demonstrated by many of the evening's guests. None of the pieces will retail over $495 with the bulk of the collection between $95 and $275 (all CAD). Chic and affordable. #loveit



Anita Gatto of I Want I Got


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