Tuesday, February 26, 2013

#Stylelab Introduces High Style, Low Commitment

In the post-Oscars chatter of best and worst dressed, we often fail to mention that red carpet style usually comes care of a Hollywood stylist. But what if you don't have a stylist, and you still want - dare we say NEED - to look amazing on your big awards night?


This is the conundrum most people in the industry face. They're not big name celebrities with designers and diamond makers fawning over them. But, they make the television and film worlds go 'round, and without them there would be no awards show at all.

I have this group in mind when I launch #Stylelab this week for the nominees of our first ever Canadian Screen Awards. Over two days we will outfit nominees in gowns, dresses, suits, jackets, jewelry and accessories from these amazing brands:

Rent Frock Repeat
Off the Cuff Resale Designer Menswear
MMCrystal Jewelry
Kara Ross
Cuffwear

It's an approach I call "high style, low commitment". All items in the lounge will be available for rent at a fraction of the retail cost. Returning an item is, in most cases, as easy as dropping a bag into a mailbox. Decide to keep it? Everything is available for purchase too. Andrew Richard Designs and tabl'eau filtered water will make the lounge a comfy place to hang, so RSVP today!

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