|Global TV's Rosey Edeh - outfitted by Stylelab - on the red carpet|
That was my thinking behind launching Stylelab, where Screen Awards nominees could rent applause-worthy apparel and accessories for their big night. (Because really, how often are you going to wear that dress again, ladies?) Stylelab made red carpet fashion accessible for men and women with apparel and accessories from Rent Frock Repeat, MMCrystal Jewelry, Off the Cuff Resale Designer Menswear, Cuffwear and Kara Ross.
Guests could relax in our lounge area provided by Andrew Richard Designs and enjoy refreshments courtesy of tabl'eau filtered water. Tabl'eau is a new Canadian company whose philosophy "how far should your water travel?" is simple and yet so revolutionary. (Perhaps that's why it's the water of choice for Toronto's Soho House, among other top venues.) Their sparkling water mixed with Monin flavorings gave everyone a little pep in their step. And might I add, it would be perfect for lounging on the patio come summertime!
Stylelab had something to offer everyone whether they needed a full outfit or just a little icing. This is the part of the business I love most - making people feel great. It was a fantastically fun two days, especially when eTalk and Oh So Cosmo stopped by to shoot the action.
|Rent Frock Repeat with eTalk|
|Off the Cuff Resale Designer Menswear on eTalk|
Carrie-Lynn Neales, nominated for SEED, showed off her Stylelab goods for The Gate magazine.