Fashion Week High

To anyone sitting behind me during LG Fashion Week, my hair would like to apologize. 

What can you say, it was fashion week! My friend and hairstylist Steven Hoeg was one of L'Oreal's stylist-on-the-scene at LG Fashion Week and he would treat me with a new style daily. (I'm guessing Steven's runway mantra is "go big or go home" and that it's tattooed on him somewhere.) And I like my hairstyles like I like my heels and my jewels - BIG.  

Steven's connection to fashion week runs deep. Living in Ottawa when he was just starting out, Steven had the pleasure of working on a fashion show with designer David Dixon. He calls that a "life-changing moment" as it sparked a move to Toronto and a career working in fashion and hair. In the real world, most days you can find him working his magic at DelMonaco Hair Studio (388 Richmond Street); that's right, as in Eric DelMonaco, the king of LG Fashion Week hair. 

Thanks again Steven!

 

Win Big at the Shopgirls Night

Shoppers at this Tuesday's Shopgirls' shopping event are in for some treats, literally! Our generous sponsors have donated some great door prizes. Win a "steam dream" package from Rowenta, a $100 gift certificate from Town Shoes, beauty products from L'Oreal Paris or Lacoste fragrance! 

F-list members will enjoy two hours of discounted shopping, wine, entertainment and special guests. We have space for one more winner and a friend to join 20 already shoppers! The first person* to email info@f-list.ca with SHOPGIRLS in the subject line will win this coveted slot. Hurry!

Rowenta's ‘Steam Dream’ package includes a Precision Valet Garment Steamer + travel Ultra Steambrush (value $300). Click here to follow Rowenta's backstage antics during LG Fashion Week.

* Note: Email time stamp closest to blog posting time will win.

Love is in the Air

Maybe it's the anticipation of Valentine's Day, but I can't get enough love these days. Top of my 'love' list lately is preloved, that warmly Canadian label that has built a mini-empire out of reinventing used materials into adorable fashions. While most of us in Canada are familiar with their men's and women's fashions, the label now includes children's and houseware goodies too.

And since the F-list likes to share our love of great things, as part of our new member campaign this month, we're giving away a $75 gift certificate to preloved.ca's online boutique. One lucky winner will also get goods from Darya Designs, AIME, L'Oreal Paris and more! That's a lot of love!

How do you win? Just create a profile on the F-list. You'll not only be entered to win amazing prizes, we'll keep you in the loop on Canadian fashion with our monthly newsletter, The F Word. Plus you'll also have access to ongoing sales and events, special offers, contests and sample sale invitations.

Sign up today! Contest closes Friday at midnight.


P.S. Congratulations to Akeela J. from Edmonton, Alberta who won last week's prize pack, including $100 from Aria Boutique!

Ruling the World One Outfit at a Time

For fashion that comes with a butt-kicking attitude, look no further than Joeffer Caoc's fall line, available online at Aria Boutique. In an outfit like this I am certain I could rule a futuristic planet, or at least my morning meeting. Either way I'm the queen of the world!

Want to feel like a king or queen, just for a day? Sign up at the F-list for your chance to win a fashion and beauty prize pack that includes $100 gift certificate to Aria Boutique plus goodies from Diesel, Jessica Jensen, L'Oreal Paris and more!

The F-list is picking a new winner every week this month! You'll not only be entered to win amazing prizes, we'll keep you in the loop on Canadian fashion with our monthly newsletter, The F Word. Plus you'll also have access to ongoing sales and events, special offers, contests and sample sale invitations. Sign up today!

Winners will be announced on the F-list's Twitter feed and here! (Congrats to last week's winner, Maureen C. of Mississauga, Ontario.)

LG Takes Over Toronto Fashion Week

Big changes to our bi-annual fashion extravaganza known as L'Oreal Fashion Week. LG Electronics has further solidified their hold in Canada's fashion scene by taking over the title sponsorship from L'Oreal, who will continue on as a presenting sponsor. Roll your tongue around this one kids, it's a mouthful: LG Fashion Week presented by L'Oreal Paris. (Free cell phones for all?)

The event, produced by the Fashion Design Council of Canada (FDCC), will celebrate its 20th appearance in Toronto this March with the Fall 2009 shows. Worried that the economic downturn may interfere with our fashion week? Fret not, my friends. It may be a relief to know that the powerhouse IMG has stepped in to exclusively manage the sponsorship and sales for fashion week. IMG Worldwide has already worked magic with fashion around the globe, including New York's Mercedes-Benz Fashion Week and Australia's Rosemount Fashion Week. Presumably, this will take a load off the FDCC which can now focus solely on creating and producing an amazing week of shows.

Now, about those free cell phones....