Brad Goreski was Born This Way

In a rather short amount of time, Brad Goreski has vaulted through the pop culture stratosphere to land in our fashion conscious as somewhat of a celebrity. From humble Vogue intern, to meager assistant to celebrity-stylist Rachel Zoe to now styling his own celebrity clientele, as documented on the reality show It's a Brad, Brad World, this bow-tied and be-spectacled dandy from Port Perry, Ontario sports legions of fans to call his own. Given that trajectory, I guess it's no surprise he has released a tell-all memoir Born to Be Brad: My Life and Style.

Brooks Brothers has been hosting Brad's recent book signings - a brilliant association, in my opinion, given Brad's prepster-chic style. I hit Toronto's Bay street store last week to see Brad in person along with fellow fashion superstar (and native Canadian), model Heather Marks.

Brad shares a traditional fashion insider's greeting

Gingerbread cookie a la Brad

Off the Cuff's Lee Romberg works the bow tie cookie

Alberta-bred beauty Heather Marks