Grey Goose and a very grown up Cherry

I have a rule about vodka: always say yes when offered and whenever possible, say Grey Goose. Last Thursday I said yes to the launch party for Grey Goose Cherry Noir. Truth is, I'm allergic to cherries. Thankfully, as you might imagine, I am not allergic to cherry vodka.

A wintry storm threatened to derail the night's festivities, so I made a few wardrobe accommodations -- fur hat, Sorels, layered cuteness in-between -- and hit the Thompson Hotel with my friend Lee of Off the Cuff Resale Designer Menswear.

Thompson's packed lobby space was transformed into an enchanted garden of moss and dark vines to reveal After Dark: The Tale of Cherry Noir. Gorgeous, mysteriously cloaked models welcomed guests with glimmering etched diamonds to exchange for custom Cherry Noir cocktails. 

Photo by George Pimentel

Shine bright like a diamond

Photo by George Pimentel

Photo by George Pimentel

Photo by George Pimentel

We're just now beginning to see social media cross over into real life experiences. Instaprint is a location-based photo booth for Instagram. The service is HOT right now. Swarovski brought it to France last month during Couture Week, and Grey Goose brought it to Canada for Cherry Noir. The magic is in its simplicity. Tag an Instagram photo with the event's hashtag and a printer spits out your image moments later. Et voila!

Thanks to all of my friends and followers who came out to celebrate. Be sure to join my mailing list for news of more fashionable events in Canada (sign up to the right).  Special thanks to Grey Goose and Community for pulling together a wicked fun time!